Ideas, shaped into work that moves.
I’m Vince King, an independent builder and operator based in Brisbane. I work across commerce, creative projects and service operations.
Built by doing.
Projects shaped through research, practical decisions and real-world delivery.
Launch campaignPaid social
Regal Cleaning Brisbane
Facebook ads to booked clients
A local-service launch using focused ads, lead forms and phone follow-up to turn warm enquiries into paid cleaning work.
YouTube · Content strategy
Search-led video growth
One practical guide reached 1.2K views in its first 7 days. Viewer response then shaped a focused follow-up.
Grandera Home · E-commerce
Grandera Home
A Shopify project built from product research and offer development through landing pages, sales and fulfilment.
Regal Cleaning Brisbane · Launch campaign
Facebook ads to booked clients.
The campaign paired a clear local offer with short lead forms. I followed up the enquiries directly by phone, turning warm leads into booked clients and a profitable launch.
Visit live websiteLaunch performanceCampaign results
What made it work
The ads did not stop at clicks. A short lead form made it easy to request a quote, and direct phone follow-up turned a warm enquiry into a paid booking.
Warm leads, closed by phone.
A short customer journey connected the ad, the form response and the sales conversation without adding unnecessary steps.
Facebook ad
Local offer reaches the right Brisbane audience.
Lead form
A focused form captures the service request.
Get a free quote
Name
Mobile number
Cleaning service
Request callback
Short form
Clear action
Warm lead
The enquiry arrives with clear buying intent.
Phone call
I answer questions and close the opportunity.
Booked client
The lead becomes paid cleaning work.
Enquiry sources
More than one path in
Outcome
Profit at launch.Warm enquiries became closed clients through direct phone follow-up.
YouTube case study · Two-video test
One video proved the idea. The next proved the process.
The first video tested clear search intent. Its results shaped the follow-up, turning one useful signal into a repeatable way to research, create and improve the next video.
First videoFirst 7 days
Search-led launch
Discovery, clicks and viewing quality in one performance view.
13.3KImpressions
83.8%Recommended by YouTube
6.1%Click-through rate
1.2KViews
985Unique viewers
48.6 hWatch time
2:18Average view duration
57%Still watching at 0:30
Follow-up videoFirst 7 days
Repeat test
Viewer response shaped the next upload and tested the process again.
2.3KImpressions
64.2%Recommended by YouTube
4.9%Click-through rate
216Views
169Unique viewers
9.9 hWatch time
2:45Average view duration
93.3%Positive rating
Strategy shift
Search found the demand. Recommendations showed the larger opportunity: design for the viewer, not only the phrase.
Strategy upgrade · Audience-first system
Search finds demand. Algorithmic targeting finds the viewer.
Search was the first strategy I built on my own. I later upgraded from targeting phrases to targeting viewers: define the audience, study successful patterns, package the idea, structure attention and refine the next upload from real response.
Audience avatar
Mapped demographics, motivations, online habits and offline behaviour.
Pattern analysis
Compared titles, thumbnails, themes, hooks, pacing and engagement.
Package the idea
Designed the title and thumbnail together around one clear promise.
Structure attention
Planned the hook, setup, re-engagement beats, climax and wrap-up.
Plan and iterate
Applied the research, measured response and shaped the next video.
Audience-first loop
Avatar → patterns → packaging → structure → iteration. Search revealed demand; audience-first planning turned that signal into a repeatable system designed around the viewer.
Grandera Home · E-commerce build
From product research to fulfilled orders.
I built the Shopify storefront, product catalogue and offer pages, created the paid-social assets and handled the store workflow from product selection through fulfilment.
What I built
Storefront, products, landing pages, ad creatives, Meta campaigns and fulfilment - one connected commerce system.
Paid social · Creative production
Creative made, launched and measured.
I prepared product media in After Effects, built the Facebook ads and used campaign data to judge the offer and creative.
Each campaign connected the product, creative, audience and purchase event so the next decision came from real response.
Garden trimmer campaign5× ROAS
One focused product offer delivered profitable return on ad spend.
$0.34CPC4.30%CTR$14.46CPM
Research · Offer · Operations
Build the pipeline before testing the product.
Products were prepared before launch and tested one at a time, so customer behaviour and purchases could guide the next move.
Research pool
Build a varied product pipeline before committing to one idea.
Prepare assets
Name the product and prepare imagery, copy and the offer.
Design the page
Connect the problem, benefits, proof and one clear action.
Test with data
Launch one product at a time and measure the response.
Fulfil the order
Process paid purchases, fulfil the order and add tracking.
Shopify order historyPaid orders, anonymised.
OrdersDateTotalPaymentFulfilment
24 Nov 2023$220.27PaidTracking added
17 Nov 2023$91.72PaidTracking added
20 Sep 2023$117.63PaidTracking added
17 Sep 2023$68.68PaidTracking added
23 May 2023$61.18PaidTracking added
$1,100+ paid order valueFulfilled with tracking
I learn by building.
I’m interested in what makes an idea useful: the research behind it, the way it is explained and the systems that keep it working.
My experience crosses e-commerce, creative services and day-to-day operations. I prefer clear decisions, practical testing and steady improvement.
Based inBrisbane, Australia
ExperienceCommerce, content and operations
ApproachClear, useful and practical
Platforms
Meta Ads ManagerShopifyYouTube Studio
Software
After EffectsVegas ProPhotoshop
Let’s connect.
I’m interested in useful ideas, practical problems and work that needs to move from a plan into something real.
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